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Customer Experience

GoMoto, Market Scan Develop New Sales Experience for Kuni Honda

The dealership will utilize GoMoto’s HUBs, large-format kiosks and mobile software, combined with Market Scan’s application to personalize a consumer’s buying experience.

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FTC Plans to Study the Auto-Buying Experience

On Dec. 29, the Federal Trade Commission announced plans to conduct a qualitative survey of consumers who have purchased and financed an automobile from a dealer within the last six months. If issues are revealed, the agency said it may consider enforcement initiatives or rulemaking.

AutoAlert Acquires MotoFuze

AutoAlert, a data mining and trade-cycle management platform, has acquired MotoFuze LLC, a customer experience management (CEM) platform.

Integration Connects VinConnect CRM With GoMoto's HUB

VinSolutions announced new integration between its VinConnect CRM tool and GoMoto’s Digital HUB technology.

Elevate Emotions and Excitement Part 2

Mastering certain words, phrases, metaphors and similes will add power to your sales process.

TrueCar: Car Buyers, Dealers Have “Trust Gap”

Car buyers believe that dealers make about five times more profit on the sale of a new car than they actually do, according to a new study commissioned by TrueCar.

Cracking The Code

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Same is Lame

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Express Auto Emphasizes the R in CRM

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

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Does My Butt Look Fat In These Jeans?

Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.

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