The service was previously known as Showroom Watchdog, but it was rebranded as Engage when AutoLoop purchased CAR-Research XRM.
Dealertrack’s CRM has been certified as part of the Reynolds Certified Interface Program, which provides a standardized approach to handling dealership data.
The firm has expanded its Web-based system to include applications for a dealership’s finance and service departments. These new applications allow management to view real-time stats and track the time managers spend with customers.
The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
Special finance guru offers a time-proven strategy for converting all types of special finance leads.
Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.
Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.
Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.
It takes more than technical know-how to maximize your CRM tool. The experts agree that process, accountability and personal leadership are the keys to success.
Your CRM contains a goldmine of sold customers, however industry pros explains why these leads often go missing.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In